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In next few years, multi-channel communications by consumers, including email, blogs, opinions, social networking and SMS, will continue to grow unabated. At the same time, there will be an expected growth in customer contact, by which companies will be forced to react in real-time based on customer requirement. By this time it will be helpful to provide mechanisms to customers to self-educate through multi-channel.

Among the largest chances and yet most demanding challenges that organizations is successfully leveraging the power of offline marketing with their existing online promotional strategy. Multi-channel promotion helps construct and expand the awareness of your brand and provides added possibilities that could possibly boost the effectiveness of the existing online campaigns.

Successfully deliver one constant message to your target market, repeat your advertising message across multi-channel to be able to reinforce your brand consciousness, Have more chances to reach prospects and convert them into clients. Compare your search advertising campaigns with your offline messaging by ensuring your Pay per click campaigns target the same words and conditions utilized in your offline advertising. Use visitor and transformation information from your own web analytics to help structure your offline campaigns for maximum effectiveness, by identifying keywords and navigation behavior that more than likely lead to conversions. Coordinate your multi-channel follow-up schedules by developing a calendar of all offline promotions so that anytime you can modify your campaigns at the appropriate time.

MaaxMarket is your all-in-one marketing tool with AI (Artificial Intelligence) that combines and automates the best of email marketing, social media, and real-time website visitor tracking.

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Shiju Devaraj is the Director of Customer Service for Maax Market Inc, a company that provides Marketing Automation tool for businesses. He has a very good customer focus experience, technical knowledge and interest in learning new technology. He has been in the product based company for more than 8+ years and specialized in customer engagement.

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