How to improve your website’s SEO for better Google Ranking
What is SEO and why is it important?
“SEO (Search Engine Optimization)” helps you improve the search engine visibility of your website.
What is SEO, anyway?
In simplest terms, SEO or search engine optimization is the practice of increasing the website traffic from search engines by improving the search engine rankings.
To bring more organic traffic to your website from the search engines, you need to make some changes to your website.
After all, who doesn’t like free organic and targeted traffic from search engines?
You must understand that SEO is not a quick fix solution to get you more free traffic. Rather, it should be viewed as a long-term strategy.
How Search Engines Rank Websites?
Web crawlers called bots to crawl the websites and index the pages. Indexing is the process when the search engine lists the crawled website in its library.
The usual time it takes for websites to be indexed is 2 to 10 days.
The higher up a website appears in search results, the more chances of it being clicked when a particular keyword is entered.
The top result on Google has a 33% chance of getting clicked.
What are the benefits of an SEO optimized website?
One of the best things about SEO optimized websites is that it pulls-in quality and targeted traffic from Google.
It is an inbound marketing strategy that makes it easy for your audience to find you when they want information.
Secondly, this traffic is absolutely free, unlike PPC ads on which you incur a cost every time someone clicks on them.
Organic SEO listings get 90% more clicks than PPC ads. Moreover, SEO traffic is also found to convert better for most websites as it is targeted. This gets you more leads, sales and improves your bottom lines.
The level of trust and brand awareness your website builds by appearing in the top spots of Google is very important for any business.
If you want people to find you through Google, then SEO should be your priority.
In this section, we’re going to understand the essential SEO ranking factors that you need to dominate search.
SEO can be broken down into On-page and Off-page SEO factors.
1. The factors on your website that you can optimize like codes and content are on-page SEO. 2. The factors affecting site ranking that are outside of your websites like trustworthiness, inbound links, and social signals are classified under off- page SEO.
Let’s take up the most important ones.
1. A secure and accessible website
Having a robots.txt file helps Google bots index the site pages which is crucial for search engine visibility.
Having a sitemap that lists all pages is important. Making your website https compliant adds trust and gives brownie points for search rankings.
2. Improve your page loading speed
If it is slow, visitors won’t like to spend time on your website.
3. Producing high-quality and long-form content
Google loves quality and in-depth content that builds better engagement.
4. Optimized images
Compressing images so they load faster, using keywords when naming files and optimizing the image alt tag are good SEO practices.
The more backlinks you have from authoritative sources, the better it is for SEO.
6. Fix broken links
There might be a few links on your websites that are dead or no longer work. This spoils the user experience and is a big ‘NO’ for SEO.
Further, you should evaluate information such as the duration visitors stay on your site, bounce rate, pages viewed, inbound and outbound links and other important metrics. You can get these details using MaaxMarket Web Analytics tool.
Why an SEO Audit is necessary to identify areas of improvement
An SEO audit of your website evaluates and grades it for its ability to appear in Search Engine Results Pages (SERPs).
In an audit process, the website’s pages are checked against each step in the audit checklist and issues that need to be removed are pointed out.
The audit identifies the factors affecting your web negatively. As you correct the errors, your rank improves which means more visibility, trust, and free traffic to your website.
Some years back, this was done manually which required expertise and time. Now, with the SEO audit tools available in the market, even a beginner can do it.
But checking each and every ranking factor of your website can be a very cumbersome, overwhelming and sometimes an impossible task for beginners.
That’s why MaaxMarket has developed the software to take the overwhelm out of the way and make the task super easy for you.
This software not only helps identify the areas in which websites are lacking but also suggests improvements.
How MaaxMarket SEO Audit tool helps in improving SEO rankings?
This is an amazing SEO auditing software for analyzing websites and is very useful for all businesses ranging from website owners, SEO agencies, digital marketing companies, and small businesses.
It provides a detailed analysis of all the important SEO ranking factors like on- page SEO, off-page SEO, broken links, non-optimized images and defective web-pages that affect the search visibility and ranking.
How MaaxMarket SEO Audit works:
This is a very simple process. Just enter your website URL and the tool will analyze the website, identify the problem and recommend what you need to fix in order to improve the rankings.
Step1: Enter your business website URL
Step2: Submit the URL.
The MaaxMarket SEO Audit tool automatically crawls the given website URL and identifies all the subpages and finds potential issues on every page based on the 20 important SEO checklist parameters.
The beauty of the SEO Audit tool is that it will crawl all the pages of the given website instead of landing page alone. MaaxMarket SEO Audit tool: Providing 20 SEO Checklist parameters. To know more download our complete Ebook.
Shiju Devaraj is the Director of Customer Service for Maax Market Inc, a company that provides Marketing Automation tool for businesses. He has a very good customer focus experience, technical knowledge and interest in learning new technology. He has been in the product based company for more than 8+ years and specialized in customer engagement.
We offer a fully functional 15 day free trial of our product. You can get that up and running in less than 2 minutes. You can automate various marketing functions, send email and social media campaigns to increase sales