Sending a personalization e-mail will definitely make the person to open and read the email. Using MaaxMarket you can personalize from deriving the parameters by just typing has tag in the composing section in email.

 

And also you can set a personalized subject by providing few codes for the parameters in the subject line in your campaign set up.

For example:

*|FNAME|* for First Name

*|LNAME|*  for Last Name

*|EMAIL|* for Email ID

*|TWITTER|* for Twitter ID

*|FACEBOOK|* for Facebook ID